Driven by frustration, boredom, ambition, and curiosity, the department of design crafted 100 pages of typographic experimentation. Each team member drew letterforms or even full alphabets across (before being edited down) hundreds of spreads. This project had no specific agenda, no client offering feedback, and only had light peer critique. It was all for fun.
100 pages, offset printed, perfect bound, 5.5 × 8.5 inches, edition of 250
EVP Head of Design
SVP Design Director
VP Design Director
VP Corporate Design Director